Guide

Client feedback form template

A feedback form usually gets one of two answers: silence, or "looks good, thanks!" Neither helps you ship. The problem is rarely the client; it's the questions. A form that asks "any feedback?" invites a one-line reply. A form that asks specific questions gets specific answers.

The template

Project: [name]
Page or section reviewed: [URL or description]
Reviewed by: [name]
Date: 

1. Does this page do what it needs to do?
   (Someone landing here for the first time: would they understand
   what you offer and what to do next?)

2. Is anything factually wrong?
   (Prices, product details, team names, addresses, anything incorrect)

3. Is anything missing that you expected to see?

4. Does the tone and style sound like your brand?

5. Point to up to 3 specific things you'd change.
   (Not "the design" — the exact element: "the headline font,"
   "the second testimonial," "the contact button colour")

6. Anything that's a dealbreaker before this can go live?

Overall: Approve as is / Approve with minor changes / Needs another round

Why these questions work

Question 1 gets at whether the page achieves its purpose, before anyone argues about colours.
Question 2 separates facts (which must be fixed) from opinions (which can be discussed).
Question 5 forces specificity. "Point to up to 3 things" stops a vague "I don't love it" and makes the client do the work of naming what, exactly.
The overall line turns feedback into a decision. Without it, a round of comments can go on forever with nobody saying it's done.

What still goes wrong with a form

Even with good questions, a filled-in form describes a page in words. "The headline font" doesn't say which headline, on which page, or what's wrong with it. The client ends up attaching screenshots and drawing arrows in a separate email anyway, and you're back to matching comments to screenshots by hand.

Do it in StiqNote

Instead of a form describing the page, send a guest link to the page itself. Your client clicks on the exact headline, button or paragraph they mean, and writes the note right there, no install and no account needed on their side. You see it pinned to the real element, with their browser and screen size, and reply in place. On the Agency plan, you can turn it into a formal review round where they approve each page or ask for changes, with a dated record of who said what.

See client sign-off for how approvals work, or invite clients and guests to send your first guest link.

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